About Susan Hayes


If I did it, so can you.


As a child I used to have board meetings with my teddy bears - I was entrepreneurially-minded long before I was officially an entrepreneur. I have been making money for quite a while now, as a student working part-time and summer jobs, then as an employee, and today as a business owner.


Little by little I refined the systems I was using, until I had a good methodical approach. It started haphazardly enough in my student days, but now I rely on my trusty spreadsheets!


Yes, I'm one of those people who love spreadsheets... But don't worry, you don't have to be one yourself to gain insights from my book! And you don't have to think of yourself as a business person or as an entrepreneur to use my strategies to great effect.


In fact, if my years in business have taught me something, it's that successfully making money always relies on the same principles. It doesn't matter whether you're an employee or a parent of three, a start-up or a well-established business, a sole trader or the boss of a team.


Making more money requires you to go through the same steps, over and over and over again.


Too often, people say to me "Oh I couldn't do what you do! I'm just an employee / stay at home parent / I'm too old / I'm too young / whatever [insert barrier here]". And most of these people are wonderfully creative when it comes to making money! But just because they don't correspond to the cliche of the "high-powered exec", they discount their own resourcefulness as if it didn't matter.


I wrote The Savvy Guide to Making More Money for them: so that they can see for themselves that they have all it takes to make more money - they just need a little push, and a systematic framework.


The Savvy Guide to Making More Money


Susan Hayes is Managing Director of international financial training company Hayes Culleton, specialising in eLearning development and delivery. Susan introduced the company to the international markets in 2011 and was nominated for the Enterprise Europe Network Rising Star Awards in 2012. In 2008, she wrote the digitised module Introducing Wall Street to the classroom to make the stock market approachable and accessible for second level students.

Susan is also the author of The Savvy Woman's Guide to Financial Freedom, as well as co-author of the Leaving Cert textbook Positive Economics. She regularly contributes to the national and international media including The Sunday Times (Malta), Irish Post (UK), RTE, Newstalk and Today FM (Ireland), as "The Positive Economist" on matters relating to economics, the stock market and entrepreneurship.