Welcome to The Savvy Guide To Making More Money's Bonuses page!
On this page you will find:
- A detailed table of contents with links to excerpts from the book
- "Find the profit in your revenue" calculator from chapter 6 (coming soon!)
- The Key Performance Indicators spreadsheet from chapter 6 (coming soon!)
- The list of business resources from chapter 12
- A solid primer about investing in the financial markets from the Conclusion
The Savvy Guide to Making More Money - what's it all about? Table of contents
"There isn't a hidden secret to making money; it's a skill that can be learned and developed."
Step One: Understanding what new income would REALLY mean to you
1. Finding your motivation and self-belief: why are you doing this?
"First, let's address some legitimate doubts you might have."
2. Before you go in search of success, you have to know what it looks like
"There is a definite strategy to obtaining your goal, and it's this: you have to define exactly what success means for you before you go after it. Don't keep subjecting yourself to failure by choosing goalposts you can't see."
3. Working smart . . . and measuring success
"SMART goals follow a simple, yet comprehensive pattern that ensures you have the best possible chance of achieving what you set out to do."
Step Two: Identifying what you could do in order to make more money
4. 'I don't know what to sell'
"This chapter is the total antidote to the 'But I don't know what to sell. I don't have an idea . . .' conundrum."
5. Putting your ideas to the test
"Here are six questions to ask yourself. They can be used either to examine a money-making idea ('Is that idea more of a service, or does it need to be developed into a product?') or to further your brainstorm ('If that idea wasn't just a one-off, but could generate a recurring payment, how could you position it differently?')"
6. Asking the right questions about your big idea - and what to do when you get the answers
"We're going to figure out your precise direction forward, so that your time and energy will be optimized, using those KPIs that I spoke about earlier."
Step Three: Finding your market
7. The gap in the market and the market in the gap
"Doing your market research simply means finding people who won't have to be persuaded that what you sell is worth more than their money, because they are eagerly waiting for just your product or service."
8. Encouraging people to realize that they value what you have to offer
"Very often there is a group of people who have a problem that your offering can solve - only they don't know it. So you need to tell them."
9. Enough about the theory, here's market research in practice
"The business mentor could see my face falling when she said, 'Let them tell you what they don't like', and she smiled. She told me that one of the reasons for failure early on in any entrepreneurial journey is that the founder is too busy admiring their product, while the market sees it as below par."
Step Four: Understanding the different roles of those in your market
10. The four faces of your customer
"If you sell toys, you might say: 'Easy. My target market is young parents with children aged between four and eight years old.' Wait a minute. You sell toys, yet your target market is parents? Who are you selling to, the children or the parents? 'Well,' you say, 'the children use the toys but the parents buy them, of course. The children don't have any money . . .' I see. So, in fact, your 'customer' consists of at least two people - the end user and the buyer. Who do you market to?"
Step Five: Reaching out for help to make your dream a reality
11. Letting go of the fantasy of going it alone
"When it comes to your dream of making more money - whether it's a modest amount to help the family budget, or the start of a business you hope will grow and become a serious player in your sector - the fantasy of 'going it alone' is not helpful, and it's one you should let go of."
12. A world of experts just waiting for your call
"When people think of getting help, they usually think of their friends and family, or reaching out to an acquaintance who might have the information they need, or mustering up the courage to e-mail somebody they admire. But there are institutions, organizations and agencies that are devoted to helping you make more money. I have used their services a lot myself, and a constant refrain I hear from them is that they're under-utilized, that not enough people come to them."
13. 'Now that I have this information, direction and advice, what do I do?'
"Going out there and doing things is the best way to learn and internalize new knowledge. So don't put off taking action until after you've studied some more - studying is a great excuse to delay the moment when the rubber hits the road."
Step Six: Connecting with people who have YOUR new money
14. Talking to your market so that your customers will listen
"I bristle when I hear that marketing is just a buzzword and consists of nothing but jargon. Marketing is about finding the best way to communicate with the people in your market. It is the step that comes before sales - and nobody would ever say, 'Ah, sales, that's just a buzzword, it's only a catchphrase.'"
15. Building your own marketing plan
"Don't pick a random marketing strategy 'just because'. Make sure it fits your target market, your type of offering, and the time and money you have available. I love networking, as it fits my personality, my target market and what I can offer to it."
Step Seven: Managing difficult conversations
16. A script for every occasion
"I wrote this chapter so that you can dip into it whenever you need to prepare for certain situations. You may find that you don't need to rely on the scripts every time, or that they've served their purpose after a while, or that you have a different approach. That's perfectly fine. I have compiled a toolbox of the most useful lines that I've used, and I've used them countless times to great effect."
Step Eight: Troubleshooting: 'It didn't work - what now?'
17. 'I've tried the sales and marketing, but where's the money and the profit?'
"There were moments in my business when I cried, moments when I rang my fianc in despair. I knew things wouldn't get better if I didn't take drastic action, but what was that drastic action? There was always a way out and a way up. Let me share with you some hard-earned wisdom."
Step Nine: Redirecting your efforts towards your desired goal
18. So what now?
"Where next? There are four different directions that you can take from here. Finish the sentence for yourself: 'Now I would like to . . .'"
19. Dreaming bigger dreams
"In Step Two, I asked you to think about your understanding of success. Now I'm going to ask you to do the same thing about growth - when you think of expanding, growing what you're doing and becoming bigger, what exactly do you mean?"
"If you read this book again after a month or after two years or after ten years, you'll read it with a more substantial bank of experiences and in a different way. However, the framework will work for you over and over again."